Go-getters and receptive reticents—Merchants who have the instinct, but need support
This is the second blog in the series on “Digitizing merchant payments in India”. The first blog discusses the potential of merchant ecosystem in India and the need to design distinct solutions for different merchants. In this blog, we will discuss two merchant personas: a) The go-getters and b) The receptive reticents.
On our journey of two decades, MSC engaged in a range of critical works that helped us bring about a positive change in the lives of millions of people from the low- and middle-income segments. In this video, our employees discuss some of the cutting-edge engagements they have been involved in with us.
This is the story of how we created a visual identity for Market Insights for Innovation & Design (MI4ID). A signature approach to product development and innovation, MI4ID is the culmination of MicroSave’s two-decade journey to understand the lives of the low-income segment. The MI4ID logo embraces MicroSave’s heritage while highlighting MI4ID’s vision and values. Through this story, […]