Financial Inclusion in Action

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Crafting a Visual Identity for MI4ID

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This is the story of how we created a visual identity for Market Insights for Innovation & Design (MI4ID). A signature approach to product development and innovation, MI4ID is the culmination of MicroSave’s two-decade journey to understand the lives of the low-income segment. The MI4ID logo embraces MicroSave’s heritage while highlighting MI4ID’s vision and values.… Continue reading

The Four Zones: A Missing Chapter in the Financial Inclusion Guidebook

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As of March 24, 2017, a little more than 9 million dormant PMJDY accounts were frozen, because the account holders had not transacted in over a year. A great deal of effort has gone into government initiatives to increase financial inclusion, but perforamance indicators such as dormancy in the PMJDY accounts is a reason for… Continue reading

“Clients Should Be At The Centre Of Your Business” – So What’s New?

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“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.” – John llhan, Crazy John’s mobile phone retail chain. "Investing in quality talent, and ensuring they have the skills, training and tools that enable them to… Continue reading