Financial Inclusion in Action

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Designing User-Friendly USSD Interface for Digital Financial Services


According to Finscope 2014, it is estimated that 33% of Malawians have access to formal financial services. For any non-urban individual in Malawi, travelling to the nearest bank takes an average of more than an hour and a quarter. By contrast, 50% of adult Malawians have access to a mobile phone, 20% are aware about mobile… Continue reading

Do Financial Service Providers Really Understand Savings Group Members?


  The 2016 State of Linkage Report found that 40% of financial service providers (FSPs) currently providing savings and credit products to savings groups (SGs) worldwide are in Kenya, Tanzania and Uganda. With an estimated combined SG population of 3.5 million, FSPs in these three countries may recognise the potential of this market – but how… Continue reading

Making Digital Financial Services Relevant – Part 3


Some Design Ideas and Principles to Make Digital Financial Services Relevant Across the globe, there is an exponential growth in the adoption of technology and digital tools. Technology enabled advancements including smartphones, social media adoption and data usage are increasingly penetrating the mass market, in India as elsewhere. This is further accentuated by the ever-declining… Continue reading

Making Digital Financial Services Relevant – Part 2


How do People Manage their Money? In part 1 of this blog series we looked at the customer profile for digital financial services. In this blog, we explore the mechanisms used by customers for managing money and the key drivers for adoption of these mechanisms. This blog post borrows quite heavily from Money Resolutions, A Sketch… Continue reading

Making Digital Money More Relevant, More Often – Part 1


Who are the Customers? Adoption of digital financial services are growing year on year, across most developing country markets. GSMA, in its 2014 State of the Industry Report, states that mobile money is now present in 89 out of 135 markets, and in 16 countries the number of mobile money accounts exceeds the number of… Continue reading