High-Hanging Fruit and Easy Catch—Merchants who need additional “hooks” and hand-holding
This is the third blog of the “Digitizing merchant payments in India” series. In the first blog, we discussed the potential of merchant ecosystem in India and the need to design distinct solutions for them. In the second blog, we described the characteristics of the first two merchant personas—the go-getters and the receptive reticents. In this third blog, we discuss the remaining two personas of the merchant ecosystem: a) The high-hanging fruits and b) The easy-catch merchants.
The potential of merchant payments in Cote d’Ivoire: What is the situation in the informal sector?
This blog helps us to understand merchant behaviour and barriers while looking at opportunities that will help in the adoption and active usage of mobile money merchant payment solutions among businesses in Cote D’ Ivoire.
Go-getters and receptive reticents—Merchants who have the instinct, but need support
This is the second blog in the series on “Digitizing merchant payments in India”. The first blog discusses the potential of merchant ecosystem in India and the need to design distinct solutions for different merchants. In this blog, we will discuss two merchant personas: a) The go-getters and b) The receptive reticents.