Evelyn Stark

Posts by Evelyn Stark

The Ebb and Flow of Customer-Centricity in Financial Inclusion Part 3 – What Happened and Where Are We Today?

The blog highlights MicroSave’s journey till now in propagating Customer-centric approach and how we are further building on it.

The Ebb and Flow of Customer-Centricity in Financial Inclusion Part 2 – Beyond the Basics

Understanding customer demand is not enough to deliver mass financial inclusion or even a successful product. Supply-side factors are equally vital.

The Ebb and Flow of Customer-Centricity in Financial Inclusion Part 1 – Why Being Customer-Centric is a Supply Side Strategy

In recent years Human Centred Design has become a new focus area in the financial inclusion world. The blog discusses supply side of the story in designing customer-centric products.

Mobile Banking: Why are We Evolving to Mobile Money Marketing?

In this video, Evelyn Stark, Senior Program Officer, Bill & Melinda Gates Foundation, talks about the importance of marketing in successful mobile-money deployments. Evelyn discusses the features of marketing of mobile money to consumers which includes awareness of services, agents, documents required etc